gen – Minimal fashion, clothing and accessories in Armenia
10% off first purchase. Coupon code hellogen

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New in the gen store: fresh everyday pieces just landed

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Sale
T-Shirt – Our Unforgettable Love T-Shirt – Our Unforgettable Love
T-Shirt – Our Unforgettable Love
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.
Sale
T-Shirt – Hello? Who ordered chaos? T-Shirt – Hello? Who ordered chaos?
T-Shirt – Hello? Who ordered chaos?
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.
Sale
T-Shirt – Colors of the country T-Shirt – Colors of the country
T-Shirt – Colors of the country
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.
Sale
T-Shirt – Hello? Is this reality? T-Shirt – Hello? Is this reality?
T-Shirt – Hello? Is this reality?
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.

Rooted in Nature. Made in Armenia.

gen is Armenia’s first and only 100% eco-friendly clothing brand — created with respect for nature, designed for a cleaner future, and made to feel good on you and the planet.

Brand Story

gen T-shirts: everyday pieces for every mood

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Sale
T-Shirt – May My Words Begin with You and Never End T-Shirt – May My Words Begin with You and Never End
T-Shirt – May My Words Begin with You and Never End
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.
Sale
T-Shirt – Our Unforgettable Love T-Shirt – Our Unforgettable Love
T-Shirt – Our Unforgettable Love
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.
Sale
T-Shirt – When I’m sad, I want water T-Shirt – When I’m sad, I want water
T-Shirt – When I’m sad, I want water
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.
Sale
T-Shirt – Let’s go together and become Seragar T-Shirt – Let’s go together and become Seragar
T-Shirt – Let’s go together and become Seragar
1 color Original price was: 9.900 AMD.Current price is: 6.900 AMD.
Made for summer days

Made for summer days

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